High placement on Search Engines and Increased Traffic may influence leads and business generated, but does not necessarily mean that we are generating all the business we possibly can.  There are so many things to measure beyond simple search engine results page rankings that can affect the transactions generated.

By monitoring the incoming traffic to see which pages of your site are popular, where visitor take action (download a pdf, rfq, sample, etc...) and where visitors “bounce” or exit the site, we can identify what web pages are working and those that need help.  The objective is to continually improve results in all key areas of the website.  Measurement from traffic analysis allows us to identify our successes so that we can duplicate them in more areas of the site.

Utilizing advanced tracking and analysis tools, allows us to report clicks, sales, ROI or any other predefined action on your website including.  We identify where visitors are coming from (other sites and search engines), which pages they are leaving from or :bouncing" off from your site and where they are going next.  These tools help us to understand who visits your site and how they found you.  It helps us to understand how visitors navigate through your site. In effect, understand how effective the site design is and areas where we need to improve.

We measure performance by the increase in the number of visitors we drive to your site, the numbers of page views generated as well as the improvement in your ranking across a cross section of leading search engines. Our focus is on bringing an increased number of qualified customers to your website. We understand that the most important metric is conversion and we measure all “actions” taken on your site.

We have some of the most sophisticated measurement tools available in the industry. We deliver this information in a simple to read, graphical format to give you at-a-glace executive level reporting.